Yokohama Tire Corp. has been named the presenting sponsor of Electrify Showoff, part of Electrify Expo, North America's largest electric vehicle (EV) festival.
The event kicks off its seven-city tour on May 19 in Long Beach, Calif.
“We’re thrilled to be the presenting sponsor of Electrify Showoff,” says Andrew Briggs, Yokohama's vice president of marketing and product management.
“Yokohama has held a place in the enthusiast aftermarket for a long time, so it’s great to see a new wave of enthusiasts creating a new EV car culture before our eyes. We can’t wait to see what this newly imagined future might hold, and Showoff is going to be the place to see it."
Yokohama, which will have a display in the Showoff section, will showcase how its tires can be used on EVs, from daily drivers to motorsports.
“As a company, Yokohama has a long history of providing tires for all categories,” says Briggs, “and EVs are no exception. Yokohama was standard equipment on the original Tesla Roadster and we continue to exceed the needs of a continuously changing market.”
Later this year, Yokohama is planning to introduce an ultra high-performance all-season tire specifically targeted for electric vehicles, and has developed EV-specific race tires for Nitrocross’ Group E class.
Additionally, the brand will be returning to Pikes Peak this year, once again partnering with Unplugged Performance and the Tesla Model S Plaid.
The effort will be supported by Yokohama Advan A005 racing slicks, which utilize biomass-derived butadiene rubber and an increased usage of sustainable materials.
