Yokohama Partners With Electrify Expo

May 8, 2023

Yokohama Tire Corp. has been named the presenting sponsor of Electrify Showoff, part of Electrify Expo, North America's largest electric vehicle (EV) festival.

The event kicks off its seven-city tour on May 19 in Long Beach, Calif.

“We’re thrilled to be the presenting sponsor of Electrify Showoff,” says Andrew Briggs, Yokohama's vice president of marketing and product management.

“Yokohama has held a place in the enthusiast aftermarket for a long time, so it’s great to see a new wave of enthusiasts creating a new EV car culture before our eyes. We can’t wait to see what this newly imagined future might hold, and Showoff is going to be the place to see it."