Hunter Seeks to 'Demystify' ADAS

Nov. 6, 2023

"We're trying to demystify the notion that ADAS is scary," says Tommy Maitz, director of marketing for Hunter Engineering Co.

"ADAS is not complicated," he told 2023 SEMA Show attendees during a demonstration of Hunter's new Ultimate ADAS product last week.

Hunter exhibited during the SEMA Show, which took place in Las Vegas, Nev., and ended on Nov. 3.

Ultimate ADAS combines Hunter’s alignment technology "with an efficient and easy-to-use guided target placement system for around-the-vehicle coverage," say Hunter officials.

"Gimbal-mounted lasers are the key component, replacing the inexact guesswork of strings, plumb bobs and tape measures to cut setup time by 70% for some procedures.

"The gimbals and onscreen guidance provided by Hunter’s award-winning WinAlign software dramatically increase target placement precision by automatically compensating for non-level floors, monitoring for placement errors and confirming accuracy with laser measurements each step of the way.

"Many common and time-consuming manual adjustments are now automated, such as height, roll, pitch and yaw.

"Of particular importance for both customer satisfaction and insurance purposes, Ultimate ADAS provides thorough and easily decipherable documentation of the exact procedures performed and exact target placement. Confirmations can be accessed or printed directly via HunterNet 2, Hunter’s customer portal.

"Additionally, the Ultimate ADAS units can be conveniently moved as needed around the shop, with compact packaging to keep all the components together."

About the Author

Mike Manges | Editor

Mike Manges is Modern Tire Dealer’s editor. A 25-year tire industry veteran, he is a three-time International Automotive Media Association award winner and holds a Gold Award from the Association of Automotive Publication Editors. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in September 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010.