Black’s Tire Service Rewards Customers and Employees

Nov. 20, 2023

BTS Tire & Wheel Distributors hosted a rewards trip for its wholesale customers in Riviera Maya, Mexico. And on the same trip, the company recognized nine employees who have served Black’s Tire Service Inc. for 20 years. 

Rick Benton says the company has offered a rewards trip to its wholesale dealer partners since 2013. This year’s event was held Nov. 2-6 at El Dorado Royale Casitas.

During the event BTS focused on reaffirming its core values of family, team, to serve and to trust. All of that is built around the company’s ongoing commitment that its business culture “is all about people and relationships with its dealers,” Benton said.

He added, “We try to reward our dealers for their loyalty and growth, but more importantly we still feel that relationships are still the key to this business.”

Those long-time customers are often served by longstanding employees. Each year Black’s Tire Service rewards employees who have worked at the company for 20 years with a trip to spend time with their fellow teammates.

Those relational attributes have been at the core for the Benton family’s approach to business. In 2024 Black’s Tire Service will celebrate its 95th anniversary.

Click here to view the photo gallery of the event with more information.