Bosch Gets Into the Franchise Business

Bosch Auto Service recently opened its first franchise location - a store in Salinas, Calif.

The store, Bosch Auto Service Salinas, is the first location in the new Bosch Auto Service franchise program. It's owned by 50-year auto service veteran Jim Adams.

As part of the Bosch program, Adams' store received "significant upgrades, including a full interior and exterior Bosch Auto Service rebrand, a new vehicle alignment machine and a new ADAS machine for calibration and servicing," plus access to Bosch tools, training and other benefits, according to Bosch officials.