SEMA Show: Atturo Unveils Luxury HP Tire
Atturo Tire Corp. and Artis Wheels have collaborated to create the new Artis tire, on display at this week's SEMA Show.
Atturo is billing the Artis as the "first luxury high performance tire on the market.
"The SEMA Show is a perfect forum to introduce this specialty aftermarket-focused tire," say Atturo officials. The Artis is on display at Atturo's SEMA Show (#44129) in the lower South Hall of the Las Vegas Convention Center.
"Born in southern California, Artis Wheels emerged from a community defined by passion and precision. Inspired by the region’s deep-rooted car culture and the individuals who shape it, Artis was created for those who see their vehicle not merely as a mode of transport, but as a personal statement of class and identity.
"Atturo Tire grew up in the light truck and SVU market with the award and race winning Trail Blade series. With an ever-expanding product range addressing every category, Atturo has built itself into the best-known private brand tire in the market.
"From these combined devotions, the Artis luxury performance tire line was conceived. In keeping with the Artis ethos crafted to embody artistry, innovation, luxury and quality with refined performance, each tire is a sculpted expression of balance, strength and durability.
"Designed from the ground up to meet the rigorous standards of the most discerning enthusiasts, this new line of tires delivers a luxurious feel, exceptional ride quality and compelling performance," say Atturo officials.
"For those who drive with intention and live by design, Artis Tires speaks quietly yet powerfully - an emblem of individuality, craftsmanship and enduring elegance in motion.
Atturo officials say the Artis boasts a construction "more similar to a premium touring tire, combined with an ultra-high performance tread compound."
The tire's debut size range emphasizes staggered fitments and ultra-low-profile sizes for premium vehicles.
"Artis also utilizes the latest Heavy Load (HL) designation to keep these sizes within spec for modern EVs and SUVs."