GreatWater 360 Acquires Richlonn's Tire

GreatWater 360 Auto Care has acquired Muskego, Wis.-based Richlonn’s Tire & Service Centers, a five-location tire dealership serving the greater Milwaukee area.

Founded in 1964 by Dick Matschke and Lonn Stone and most recently owned by Dick's son, Brett Matschke, "Richlonn’s has become a household name in southeastern Wisconsin for full-service automotive repair and tire expertise," say GreatWater 360 Auto Care officials.

"With shops in Greenfield, Racine, Waukesha, Muskego and Greendale, the brand has built a loyal following through its customer-first approach, team longevity and deep community ties."

"For over 60 years, Richlonn’s has been delivering top-tier service and building lasting relationships across the Milwaukee area,” says Brett Matschke. “Our brand and legacy remaining intact, along with the reassurance the team was in great hands, were my focus when going through this transition. GreatWater’s track record spoke for itself, but after seeing the care and respect they put into this process, I knew I found the perfect partner to see this through.”

"As with all GreatWater partnerships, Richlonn’s will retain its name, shop teams and customer-focused culture, now backed by GreatWater’s extensive operational resources, advanced training platforms, upgraded benefits and modern diagnostic tools," add Great Water 360 Auto Care officials. "Customers will continue to see the same familiar faces they’ve come to know and trust, with additional investments that improve transparency, efficiency and long-term value."