Telle Tire Expands Presence in Minnesota

Webster Groves, Mo.-based Telle Tire & Auto Centers has acquired Heartland Tire Inc.'s retail stores in Minnesota.

"This significant transaction expands Telle's footprint into the Minnesota market, including 11 retail locations that will now operate under Telle Tire," according to a joint statement from Telle Tire & Auto Centers and Heartland Tire. (The latter company is based in Ramsey, Minn.)

"While Telle Tire will take ownership of the 11 retail operations, the Mitchell family will continue to operate their 17 locations in smaller communities throughout Minnesota, Iowa and Florida, where they thrive on offering a wider range of services to include, auto service, commercial truck and retread tires, along with agriculture and industrial tires."

“We are excited about this transition," says Beau Mitchell, Heartland Tire's president.

"Selling these locations to Telle Tire allows us to focus on our mulit-segmented rural market operations in our remaining 17 locations. We know our associates and customers are in good hands with Telle."

"We will retain all 97 associates and are excited to work together on a seamless integration,” says Aaron Telle, CEO of Telle Tire & Auto Centers. “The Mitchell family created a great business and culture. We look forward to expanding on that success.”

He adds that the acquisition "represents an exciting opportunity for Telle as we enter the Minnesota market. We are combining the Iowa Heartland Tire & Auto and Minnesota brands to create a single, stronger identity and improve the customer experience. We will launch a unified brand and website, update Heartland’s logos to align with Telle’s colors and image and standardize operations so customers receive a consistent, high-quality experience at every location.”

Telle Tire & Auto Centers currently has 84 locations in total.

Both Telle Tire & Auto Centers and Heartland Tire are listed on the 2025 MTD 100.