VIP Kicks Off 100th Anniversary Celebration

Auburn, Maine-based VIP Tires & Service has announced the start of its 100th anniversary celebration, commemorating the dealership's founding in 1926.

"Since VIP's founding as Quirk Tire by Edward S. Quirk Sr. in Watertown, Mass., VIP has expanded across New England" and now serves customers in Maine, New Hampshire, Vermont, Connecticut and Massachusetts, according to VIP Tires & Service officials.

"To highlight VIP’s century in business, the company’s website will be updated with contests, videos, and other celebrations throughout the year, with more event details to come. The new website will also include a timeline of the most important moments involving Quirk Tire and VIP Discount Auto Centers - founded by Thomas Auger in Lewiston, Maine, in 1958 - which was acquired by Quirk Tire in 2001 and then rebranded as VIP Tires & Service in 2012."

As part of the 100-year celebration, VIP is proud to showcase the key decision-makers and longtime team members who have made VIP what it is today — from Massachusetts to Maine and everywhere in between. These VIP leaders include, but are not limited to, John Quirk, Tim Winkeler, Scott Pickard, Mary Daigle, Gary MacCausland, Ann Maroon, Robert Kaffel and Albert “Robbie” Robbins. (John Quirk is a past recipient of MTD's Tire Dealer of the Year Award.)

“This is a tremendous milestone for VIP Tires & Service and the communities we serve,” says Quirk, who now serves as the dealership's executive chairman. “To celebrate a century of success in business, especially in such a competitive field and navigating various economic situations dating back to the 1920s, is something we don’t take lightly. It is an honor to have gained so much trust from so many generations of customers over the decades and we are humbled by the opportunity to keep earning that trust over and over again.

"As VIP looks ahead to the next 100 years, our commitment remains very much the same: serve customers to the very best of our ability, providing the expertise they need," he adds. "We encourage everyone to stay tuned as the celebrations continue throughout 2026.”  

With nearly 80 locations, VIP Tires & Service is one of the largest tire dealerships in the United States, according to the 2025 MTD 100.