America's Tire Partners With Los Angeles Football Club

America's Tire announced a season-long partnership with the Los Angeles Football Club and will become the organization's official tire partner. 

The tire company will integrate branding at home matches throughout LAFC's 2026 season, and America's Tire will also offer fans tire safety tips through "pre-match video fan engagement features at select home matches. The partnership also includes in-stadium rotating LED signage during home matches at BMO Stadium and digital out-of-home signage on LAFC's exterior LED network surrounding the stadium," say America's Tire officials.

The company operates over 120 stores in California, including 10 stores in the Los Angeles area near BMO Stadium.

"With America's Tire's strong foundation in Southern California, this partnership positions us well to connect with more customers across the region, while continuing to promote tire safety among passionate soccer fans," says Tom Williams, chief experience officer at America's Tire.

Officials say the partnership with LAFC will expand America's Tire's commitment to supporting soccer fans while promoting tire safety and helping keep drivers safe on the roads. The retailer also serves as the official tire retailer of Major League Soccer in its 31st season, including the MLS All-Star Game and MLS Cup.

"We're excited to partner with America's Tire and extend its mission of uniting passionate soccer fans and sharing important, lifesaving tire safety tips," says Larry Freedman, co-president and owner of LAFC.