AOT to Distribute Wanli-Brand PLT Tires 

American Omni Trading Co. (AOT) has announced that it is the exclusive distributor of Wanli-brand passenger and light truck tires in the United States.

"We are currently taking our initial round of factory orders from customers, with domestic availability beginning in August and all sizes in domestic inventories by October,” says Jon Vance, AOT director of marketing and business development, who adds that AOT and Wanli “have a long relationship that goes back over 20 years. 

"AOT previously sold Wanli products in the U.S. with great success and helped establish the brand's reputation for quality, performance and value.”

When Wanli was developing its sales and marketing plans for its return to the U.S. market, “they contacted AOT to offer their flagship brand on an exclusive basis. With the long history and strong relationship between the two companies, we are honored to have this opportunity and we are excited at the ground floor potential of this new program for our customers. 

"Add to that Wanli’s all-new factory, a state-of-the-art manufacturing facility that utilizes the latest in tire production technologies, and we feel strongly that this partnership is the absolute right fit for AOT.”

According to Vance, the Wanli program offers more than 350 SKUs across six product segments for “exceptional market coverage in a single, easy-to-sell program.”

Products include:

• the Sport Macro, a performance touring powerline, with over 155 sizes in T, H, V and W speed ratings, fitting wheels ranging from 14 inches to 26 inches in diameter;
• the Range Tour HT, an on-highway tire that targets the SUV, pickup truck and commercial van segments, available in 59 sizes and fitting wheels 15 inches to 20 inches in diameter; 
• the Range Power AT3 and Range RT, which together come in more than 100 sizes, up to 24 inches in diameter, for off-road applications.

"And for the true off-road segment, the Wanli program offers two unique designs in the Range MT2 and Eco Sendero MT, with 42 sizes in 15-inch to 24-inch diameters,” says Vance.

"The Sport Macro and the Range HT/AT3/RT all feature competitive mileage warranties and we’ve backed all of these products with the AOT 25/365 protection policy for workmanship and materials.

"Our customers will have the ability to exercise a strong level of control over pricing, marketing and targeted distribution channels. This is important because they won’t be competing with other customers selling the Wanli brand in their markets through purchases from other importers and they can set their sales and marketing plans accordingly. We want customers to think of the Wanli brand as their brand in the market,” say Vance, adding the company is “open to territorial exclusivity for distributors or retailers with volume commitments.”

AOT has developed “a full suite of assets to help both distributors and dealers market and sell Wanli. For distributors, we have developed robust print and digital materials such as product catalogs, sales sheets, brand presentations and high-quality photos and rendering images of each tire. We will also support distributor efforts with a multi-issue ad campaign reintroducing the Wanli brand to independent dealers.