Big Brand to Acquire Belle Tire
Key Highlights
- The acquisition of Belle Tire Distributors increases Big Brand Tire & Service's store count to over 530 across the U.S.
- Belle Tire's longstanding history and regional strength complement Big Brand Tire & Service's national platform and growth strategy.
- The acquisition is expected to close during the third quarter of 2026.
Big Brand Tire & Service has entered into a definitive agreement to acquire Belle Tire Distributors Inc., which has more than 180 stores.
Founded in 1922 and based in Allen Park, Mich., Belle Tire has locations throughout Michigan, Ohio, Indiana and Illinois.
The acquisition, which is expected to close during the third quarter of 2026, gives Big Brand Tire & Service more than 530 locations across the United States.
Based in Moorpark, Calif., and owned by private equity firm Percheron Capital, Big Brand Tire & Service is the fifth largest tire dealership in the U.S. in terms of store count, according to the recently published 2026 MTD 100.
Belle Tire is the 11th largest tire dealership in the U.S.
The dealership's "trusted brand, talented workforce and deep regional presence make Belle Tire an ideal addition to Big Brand’s growing national platform," say Big Brand Tire & Service officials.
"The acquisition of Belle Tire propels Big Brand past $1.5 billion in revenue. Together, the companies will build on a shared commitment to superior customer service and industry-leading employee satisfaction.
"Big Brand has consistently partnered with the country’s top operators, like Belle Tire, to support their growth and unlock their full potential. Central to that approach is deep investment in the frontline team and in EDGE Intelligence, Big Brand’s proprietary AI operating system that removes friction for frontline employees - enabling them to deliver better customer experiences, increase their earning potential and accelerate growth."
“Belle Tire has built an exceptional business centered on its people, its customers and the communities it serves,” says Joe Buscaglia, CEO of Big Brand Tire & Service. "We have tremendous respect for the Belle Tire team and the culture they have created over the past century."
“This is an extraordinary moment for Belle Tire and for everyone who has helped build this company into what it is today,” says Don Barnes III, president of Belle Tire. “In Big Brand, we found a partner that shares our values and has built its success on a people-first mentality – an approach that will continue to empower our frontline team and further elevate the experience we deliver to our customers.
"Together, we will be even better positioned to grow, invest in our people and continue serving our neighbors and communities with the same culture that has always set us apart.”
