Nexen Tire America Inc. has renewed its sponsorship as the exclusive tire for the Anaheim Ducks and Honda Center.
The renewal helps Nexen reach the more than 1.3 million Ducks fans who attend a game and visit the Honda Center each year.
Nexen's branding includes regular season and playoff home games, and this year the partnership includes new initiatives, including a Nexen-branded Zamboni machine. The machine will also be outfitted with Nexen's Winguard studable winter tires.
On Nov 13, Ducks Head Coach Dallas Eakins and his wife Ingrid are hosting the inaugural Anaheim Ducks Rise & Run Coaches Challenge at Great Park in Irvine, Calif. Participants will receive a plethora of swag, including a custom Ducks medal, a runner's bib, team swag and a ticket to watch the Ducks take on the Detroit Red Wings days later on Nov 15.
Fans also will have the opportunity to engage in enter-to-win campaigns on Anaheim Ducks social media, providing excellent engagement between fans and Nexen. The enter-to-win campaign will be promoted on Anaheim Ducks social media, AnaheimDucks.com and in-arena at Honda Center to generate as much interest as possible. Prizes will range from an expenses-paid getaway to branded swag and more.
Available to fans during pre-game and in-game festivities, the Puck Drop Patio is located outside the Honda Center's North entrance and is open 90-minutes before puck drop. During select games, fans can take advantage of Nexen tire giveaways, swag and photo opportunities with Wild Wing and Power Players.
"We are excited to continue and increase our partnership with a championship NHL franchise like the Anaheim Ducks and their premier arena, the Honda Center,” says Brian Yoonseok Han, CEO of Nexen Tire America. “This partnership has continued to introduce the Nexen Tire brand to millions of NHL fans, and we're thrilled to invest more into our relationship with the Anaheim Ducks and Honda Center, as we believe this will help increase our presence in sports."
Nexen also has existing partnerships with the Chicago Blackhawks, Manchester City, U.S. Formula DRIFT, AC Milan and Frankfurt Eintracht.