Roy Littlefield IV Promoted at TIA

Nov. 2, 2022

The Tire Industry Association has promoted Roy Littlefield IV to vice president of government affairs, effective Nov. 1, 2022. For the past eight years he has served as director of government affairs.

“Littlefield has acquired the business acumen, industry knowledge and leadership experience to lead the TIA Government Affairs office into the future,” TIA CEO Richard “Dick” Gust said, in announcing the promotion. 

In his new role, Littlefield will be responsible for developing, leading and executing TIA’s legislative strategy. This includes monitoring and assessing proposed legislation, emerging issues and trends at the federal, state, local and provincial levels of government to determine where legislative and regulatory action is advisable. 

He also will respond to inquiries on policy issues, comment on pending legislation and develop and disseminate TIA legislative position statements that advance tire industry goals and objectives.

Littlefield additionally will develop relationships with third party advocates to help shape legislative activity and expand relationships with federal and state legislators and their staffs. 

Equally important, Littlefield will serve as an advisor to the TIA staff and the TIA board of directors legislative issues. He will report to Gust.