Triangle Tire USA has created a Spanish version of its website to better communicate with Spanish-speaking commercial and consumer tire audiences.
In addition to product pages for each of the company’s off-the-road, truck and bus radial, passenger, light truck and special trailer tire product offerings, the website features a timeline with photos and videos showing progress being made at the construction site of Triangle's commercial and consumer tire plant in Edgecombe County, N.C.
There's also a spot called Gearheads, which features information on Triangle drifting competitors and enthusiasts.
“The Hispanic audience is obviously very important, particularly because Triangle has good distribution in many states with significant Spanish-speaking audiences,” says Triangle Tire USA CEO Manny Cicero.
An estimated 41 million US residents, or 13.4% of the total population, speak Spanish at home. According to the American Trucking Associations (ATA), 14.6% of the U.S. truck driver population is Hispanic men.
For more information about Triangle Tire USA, visit www.triangletireus.com.