ASA pilot program 'passes' with flying colors

Feb. 14, 2011

ASA Tire Systems has successfully completed implementing the “CornerStone Powered by ASA" pilot program. The general rollout will continue through April 2011.

CornerStone, a premier point of sale (POS) and accounting enterprise software solution, was introduced by ASA and Bridgestone Americas Tire Operations LLC last November (see "SEMA Show, Day Three: ASA to supply software to Bridgestone dealers").

The initial rollout targeted Bridgestone's consumer tire dealers in the United States and Canada; 95% of the Affiliated Dealers that were running the original CornerStone package converted to the new package.

CornerStone Powered by ASA includes "a tightly integrated suite of BATO Interfaces and other optional add-on modules that provide Bridgestone’s consumer tire dealers with a robust software solution that will help them grow their businesses," says ASA. It also provides an option for the single-store operation, as well as multi-store locations, and gives the means to improve productivity, revenues, and overall customer and employee satisfaction.

Poco Automotive, which does business as Poco Auto & Tire in Gatesville, Texas, was one of three pilot conversions to CornerStone Powered by ASA.

“I have been in business for the last 30 years, and this POS/store operating system is the friendliest system I have employed,” says Kyle Powell, owner of Poco Automotive, who was concerned about support.

"The support team at Cornerstone had set the bar very high for the Cornerstone/ASA support group. Not only has the Cornerstone/ASA support met the challenge, but in some ways have exceeded the support we had grown so accustomed to.”

“The pilot program was designed to put our software and support staff through their paces and verify capabilities,” adds Ken Halle, president of ASA Tire Systems.

For further information about CornerStone Powered by ASA, visit