RMA teams with Discount Tire and NASCAR

June 21, 2011

The Rubber Manufacturers Association (RMA) is distributing four radio public service announcements urging motorists to properly check tire pressure, inspect tread and understand proper tire repair.

Two of the announcements feature Brad Keselowski, driver of the No. 22 Discount Tire Dodge Challenger for Penske Racking in NASCAR’s Nationwide series.

The announcements will air over 3,000 radio stations. They are part of the RMA's “Be Tire Smart” campaign.

Discount Tire Co., which tops the Modern Tire Dealer 100 list, is a long-time partner in RMA’s "Be Tire Smart -- Play Your PART" tire care education program. This is the fourth year that Discount Tire has loaned the services of its sponsored driver to the education effort.

Here are the RMA's quick and simple tire care tips for the summer months:

1. Check and inflate! Use a tire gauge to check tire pressure every month and before long trips. Check tires when cold -- before you drive -- for an accurate reading. Tires warm as they move and that can increase the tire pressure.

2. What’s your pressure? Use the vehicle manufacturer’s recommended tire pressure that is found on a label on the driver’s door or owner’s manual. Don’t look at the tire sidewall. The maximum pressure is listed on the tire.

3. Don’t pack on the pounds! Don’t overload your car. The same vehicle label for tire pressure has maximum load capability. Overloading your car and driving long distances can damage your tires.

Visit www.betiresmart.org to hear RMA’s public service announcements.

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