Bridgestone Upgrades Tires, Wheels and TPMS Sales Tools on TireConnect

July 24, 2018

The TireConnect online sales platform from Bridgestone Americas Inc. has been updated with a custom wheel visualizer, a pricing guide for tire pressure monitoring systems (TPMS) plus competitive tire pricing.

Bridgestone says the upgrades will position Bridgestone dealers as a single source for quoting tires and wheels, while creating a seamless tire buying experience from online to in-store. TireConnect is used by more than 2,500 dealer locations.

The company worked with Fitment Group, Icon Internet Media Inc. and Tiremetrix LLC to integrate the new technologies into the platform.

Bridgestone acquired TireConnect in 2015 to provide its nationwide network of affiliated retailers with an online tire sales tool that allows them to quote and sell tires on their existing websites while getting full credit for the sale. Since its national rollout in 2017, the platform has powered more than 6 million tire searches, Bridgestone says.

“At Bridgestone, we want to empower our dealer network to win and sell more tires online,” says Erik Seidel, president of consumer replacement tire sales in the U.S. and Canada for Bridgestone Americas Tire Operations LLC. “Consumers want access to real-time product and pricing information online, and we are excited to further enhance our TireConnect platform to provide that information. TireConnect is a powerful sales tool that allows dealers to build relationships with customers, ultimately driving sales and boosting loyalty.”

Tire pricing

A tire pricing research module has been added to give dealers access to national pricing averages and minimum advertised pricing where applicable. And it's all in an easy-to-use dashboard.

A price guide module gives dealers a quick look so they can make informed decisions about price structure, ensure compliance with manufacturer pricing guidelines, and serve as a resource for consumers by helping them research competitor prices, all without having to leave the store.

TPMS pricing simplified

The TireConnect online platform helps dealers the provide more accurate TPMS kit pricing. TPMS kits are highly specific and many dealers have traditionally found it easier to set a flat price. This tool allows tire dealers to provide accurate quotes and better inform consumers about their specific TPMS offering.

Wheel visualizer

The TireConnect platform also interfaces with the iConfigurator wheel visualizer so dealers can include quotes and sales of wheels online. Consumers will have a way to see what their vehicle looks like with specific wheels, and they then can make a single purchase for the whole package.

For more information about the Bridgestone TireConnect platform, visit

For information about the Fitment Group, visit

For information about Icon Internet Media Inc.'s iConfigurator, visit or

For information about Tiremetrix, visit