Pirelli Tire North America Inc.'s plant in Rome, Ga., is building tires again, a Pirelli spokesperson has informed MTD.
Pirelli reopened the facility in response to “demand from key original equipment customers.”
The heavily automated consumer tire plant – which uses Pirelli’s Modular Integrated Robotized System (MIRS) – was shut down at the end of March in response to reduced tire demand and “to clean and sanitize the entire facility,” Pirelli said at the time.
The 18-year-old plant can produce 1,700 consumer tires per day at full throttle, according to MTD research. It is now operating at 60% capacity.
Pirelli's spokesperson told MTD that the company is “constantly monitoring the situation and is ready to take additional measures to restore full capacity.”
Click here to read an exclusive interview, published earlier today, with PTNA CEO Pietro Berardi.
“Pirelli is deeply coordinated with OE customer management to continuously align future stock levels with adjusting vehicle demands,” he said.
“Vehicle production is currently targeted to ramp up within the second quarter – with each OEM managing their own plans in coordination with federal and state officials, the implementation of updated facility health and safety guidelines and adjusting market demand.”
About the Author
Mike Manges
Editor
Mike Manges is Modern Tire Dealer’s editor. A 28-year tire industry veteran, he is a three-time International Automotive Media Association Award winner, holds a Gold Award from the Association of Automotive Publication Editors and was named a finalist for the prestigious Jesse H. Neal Award - often referred to as "the Pulitzer Prize of business-to-business media" - in 2024. He also was named Endeavor Business Media's Editor of the Year in 2024. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010.