The return of Major League Baseball (MLB) will bring Hankook Tire America Corp. back into the forefront as the league's Official Tire in both the U.S. and South Korea.
Hankook has been an official partner of MLB since 2018, and this season the tiremaker's logo will be visible behind home plate in some games, and there will be additional marketing including advertisements, promotions and activities at MLB events. Hankook's sponsorship includes marketing on the MLB Network, online sites such as MLB.com, plus social media.
The tiremaker also will be the presenting sponsor of the postseason's Wild Card series.
"Our partnership with MLB has helped us stay connected with key audiences in the U.S. market,” says Rob Williams, president of Hankook Tire America Corp. “Baseball brings a unique sense of excitement to every pitch. Hankook seeks to capture that same excitement on the open road each day. We look forward to supporting MLB throughout the 2023 season to evoke joy and excitement for drivers and fans of baseball alike.”
