Hankook Takes Brand to MLB Parks

Hankook America Tire Corp. says it's stepping up to the plate with in-stadium signage across select Major League Baseball parks.

"Hankook’s branding will be prominently featured in high-visibility locations within stadiums - including home plate, outfield and first base line signage -in major markets such as New York, Boston, Atlanta and Toronto, among others, throughout the 2026 regular season," say Hankook officials. "In Toronto, Hankook’s presence will include activations connected to its relationship with the Toronto Blue Jays, further strengthening the brand’s engagement with fans in one of baseball’s most dynamic markets.

"This initiative reflects Hankook’s deepening commitment to cultural relevance in the North American market as the company prepares to expand its Tennessee manufacturing plant in Clarksville, Tenn. Hankook is further integrating its brand with high-impact consumer touchpoints that drive awareness and affinity."

"Baseball is as iconic as the great American road trip,” says Aaron Hong, vice president of marketing for Hankook Tire North America. “By showing up in stadiums across the country, we’re meeting consumers in moments that matter, whether they’re driving to the ballpark or watching from home. We are excited to join fans in cheering on their favorite teams in the 2026 season.”

Hankook continues expanding its presence "across premium sports entities, including its recent role as Official Tire Partner and Founding Partner of TGL presented by SoFi, alongside ongoing global motorsports engagements," say Hankook officials.