ATD Adds Mileage Coverage to Ironman Brand

American Tire Distributors Inc. (ATD) has made a significant upgrade to its Ironman Limited Protection Policy.

Effective July 1, Ironman brand tires come with mileage coverage, "providing enhanced peace of mind for every tire purchased, reinforcing Ironman tires as the "Tires to Trust,'" say ATD officials.

"This exciting enhancement applies to a wide range of passenger and light truck tires sold across the United States and Canada, offering coverage that extends up to an impressive 55,000 miles or 90,000 kilometers. With this extended protection, consumers can have added confidence, knowing that their tires are backed by Ironman's unwavering commitment to quality and durability. "

The announcement follows "the successful introduction of the road hazard protection policy in 2018, which guarantees free replacement with a comparable Ironman brand tire during the first 12 months of purchase or until 2/32nd of treadwear, whichever comes first.

"The policy offers safeguarding against common road hazards encountered during regular on-road driving, including potholes or nails. Beyond the initial 12 months, customers can benefit from a prorated credit within two years of purchase or until the first 50% of tread life, whichever occurs earlier."

"The inclusion of mileage coverage across our expanding lineup of Ironman tires solidifies our ongoing mission to competitively position the brand as the best among tier-four and other low-cost radials," says Steven Liu, vice president of product development for Hercules Tire and Rubber Co., ATD.

"It not only reinforces our dedication to delivering exceptional quality and affordability but also empowers our valued retailers and consumers with the assurance of Ironman's product quality."