TIA Announces Six Educational Sessions at SEMA 2023

Oct. 4, 2023

The Tire Industry Association (TIA) will be offering six educational sessions during the 2023 Global Tire Expo – powered by TIA and the Specialty Equipment Market Association (SEMA) show.

TIA will also join SEMA’s Wheel & Tire Council for a seventh session exploring the challenges and opportunities with tire and wheel replacements.

The Global Tire Expo and SEMA show take place Oct. 31 – Nov. 3 at the Las Vegas Convention Center in Las Vegas, Nev.

Monday, Oct. 30, is the Annual Membership Meeting and Press Conference for TIA and later that night the company is hosting its Tire Industry Honors Cocktail Reception. The reception is followed by the Tire Industry Honors Awards Ceremony at Planet Hollywood Resort & Casino.

Monday’s events are complimentary, but reservations are required. Click here to learn more.

The educational programs begin on Tuesday, Oct. 31, in the Upper South Hall of the Las Vegas Convention Center with three educational sessions.

They include TPMS at 10: Lessons Learned from the Front Lines of TPMS at 10 a.m. to 11 a.m. in room S226; Truck Tires at 10: Service Truck Driver Safety at 10 a.m. to 11 a.m. in room S227; and Tires at 2: Successful Tire Dealers Share Their Secrets at 2 p.m. to 3 p.m. in room S226.

Wednesday's educational sessions include TPMS at 10: Wheel Installation and Retention Guidelines from 10 a.m. to 11 a.m. in room S226; Truck Tires at 10: Total Truck Tire Repair with TRMG from 10 a.m. to 11 a.m. in room S227; and Management at 2: Employee Engagement – The Key to Retention and Development from 2 p.m. to 3 p.m. in room S226.

Finally, Thursday’s educational session will include How to Stay in Your Lane with Tire and Wheel Replacement, Powered by WTC and TIA from 2 p.m. to 3 p.m. in room S227.