SRNA Announces 6% Increase on Falken Tires

Oct. 4, 2023

Sumitomo Rubber North America Inc. (SRNA) – a subsidiary of Sumitomo Rubber Rubber Industries Ltd. - has announced a 6% price increase on select Falken passenger and light truck tires in the United States and Canada.  

The increase goes into effect Nov. 1.  

According to Sumitomo officials, Falken brand medium truck changes will have inline adjustments at the item and pattern levels and products with minimum advertised pricing program will be updated to reflect changes. 

Price changes may vary across specific products, channels and countries for Falken passenger, light truck and medium truck tires.