Yokohama Teams With TreadLightly

Oct. 23, 2023

Yokohama Tire Corp. is now an official partner of Tread Lightly, a non-profit that promotes responsible outdoor recreation.

“We’ve been a huge participant of off-road activities via motorsports and our Geolandar line of tires,” says Alan Holtschneider, Yokohama’s director of marketing. “That’s why Tread Lightly’s staunch belief in ‘Protecting the Fun’ completely aligns with our values. Yokohama fully supports Tread Lightly’s ongoing mission to protect off-road trail access and public lands.”