Kumho Tire USA is returning to the Specialty Equipment Market Association (SEMA) Show in 2023, displaying its lineup of light truck tires, including the Road Venture AT52.
The all-terrain tire will be featured on a Porsche Cayenne to demonstrate the tire's capabilities of handling both on-road use and off-road adventure.
Kumho also will be "teasing" a tire that will be released in early 2025, the Road Venture RT51 rugged-terrain tire, designed to bridge the gap between all-terrain and mud-terrain segments. The tire has been designed for pickup trucks, SUVs and Jeeps and drivers who want an aggressive off-road design, with all-terrain traction and on-road comfort. That tire will debut in 27 sizes for wheels ranging from 17 inches to 22 inches.
The tiremaker's light truck tire lineup also includes the Crugen HT51 highway all-season tire, and the Road Venture MT71 mud-terrain product. Both of these tires will be displayed on custom-build vehicles, and the MT tires will be featured on a custom Jeep Wrangler Unlimited, which will be given away as part of a sweepstakes on Instagram.
Find Kumho in booth No. 81055 in the Silver Lot outside the Las Vegas Convention Center.