Toyo Tire U.S.A. Corp. and Ultimate Fighting Championship (UFC) have announced their continued partnership with a multi-year extension.
The new agreement will provide the Toyo brand with exposure in every UFC event held in the United States, including integrated broadcast features and high-visibility branding inside the arena.
The two companies will continue collaborating on content to be distributed through UFC’s digital and social channels.
“Toyo Tires is one of the best partners we’ve had,” says Dana White, CEO of UFC.
“Toyo is an incredible product and a terrific brand and we’re proud to continue our partnership with them for many years to come.”
“Becoming the longest-standing current partner of the UFC is something we are extremely proud of,” says Stan Chen, senior manager, of events, sponsorships and motorsports, Toyo.
“We greatly value UFC as a long-term partner, giving our brand unrivaled exposure to their ever-expanding audience base and we are looking forward to more exciting years ahead.”