Kumho Tire USA announced it is rolling out a new logo that signals its commitment to innovation.
The new logo is already being rolled out across all brand touchpoints.
The new features of the logo include a new typeface, stacked text and more.
"At Kumho Tire, we believe in providing high-quality tires for discerning consumers who demand a great value.” says Shawn Denlein, president of sales and marketing for Kumho Tire USA.
"The design of the new brand logo represents our forward-looking approach and commitment to innovation to deliver on our beliefs, using a bold font and contemporary design to signal our vision for the future of the brand.”