Nokian Tyres is supporting National Drive Electric Week, which starts on Sept. 27, and lasts through Oct. 6.
National Drive Electric Week is an initiative from Plug In America, Electric Auto Association, EVHybridNoire, Drive Electric USA and Sierra Club and is designed to raise awareness of the benefits of electric and plug-in vehicles.
Nokian says it is "using the campaign to educate consumers about how tires can help enhance electric vehicles’ safety, performance, efficiency and comfort."
“As more electric vehicles than ever touch the road, we enjoy helping EV drivers choose the right tires for their unique needs,” says Nokian Tyres North America Director of Marketing Hans Dyhrman. “While many EV consumers are knowledgeable about their vehicles, it’s also vital to understand how the right tires can help keep them safe, perform well and maintain excellent range.”
Nokian offers two dedicated EV winter tires: the Nokian Tyres Hakkapeliitta 10 EV and Hakkapeliitta R5 EV.
And the latest generations of all of the company's tires come with an Electric Fit symbol, "which signifies they are seamless fits for drivers of electric vehicles," say Nokian officials.