Kumho Wins Kia OE Fitment

Kia has picked the Kumho Crugen HT51, an all-season tire designed for pickup trucks and SUVs, to be original equipment on its new pickup truck.

"Part of Kumho’s premium Crugen lineup for SUVs, the HT51 will be fitted on Tasman models sold in key global markets," say Kumho officials.

"Designed for both on- and off-road driving, the Crugen HT51 offers a well-balanced driving experience, even during long trips over rough terrain and in diverse weather conditions. Advanced technology built into the tire ensures a quiet, comfortable ride on the road, along with strong performance off the road."

Insoo Kim, head of sales division, OE, Kumho, says the tiremaker's "continued partnership with leading global automotive brands reflects the exceptional quality of our products and the strength of our brand.

"Kumho Tire continues to strengthen its global OE portfolio, providing tires for a range of Kia models including the EV3, EV4, EV6 and EV9. The company plans to further expand its partnership with Kia, focusing on enhancing tire performance and maximizing customer satisfaction."