Fortune Brand to Sponsor Mad Dog Sports Radio

Prinx Chengshan Tire North America's (PCTNA) Fortune brand will be a sponsor of SiriusXM’s Mad Dog Sports Radio (Channel 82) during the upcoming pro football regular season.

"As part of the partnership, legendary sports broadcaster Christopher 'Mad Dog' Russo will present 'Fortune Football Fridays' and 'Fortune Four,' a weekly power ranking of the top four teams 'driving' toward the playoffs," says PCTNA officials. "The segment highlights the intensity of the playoff race and keeps fans engaged as their favorite teams climb the ranks.

"Russo will also highlight Fortune Tires’ championship roster, including the all-weather ClimaFlex4S and the next generation Tormenta A/T2. This endeavor is part of Fortune Tires' ongoing commitment to elevating brand visibility and building authentic connections with fans coast to coast."

"With people tuning into SiriusXM and Mad Dog Sports Radio in their cars and trucks, this partnership gives us a powerful platform to connect with millions of passionate sports and football fans across the country,” says Samuel Felberbaum, president of PCTNA. "Considering that nearly 40% of vehicles on the road may need new tires, this is also a timely opportunity to raise awareness about tire safety — and to remind drivers that Fortune Tires delivers the safety, durability and confidence they need for every journey.”

In addition to exclusive weekly content, "fans will have the chance to win big all season long," say PCTNA officials. "Each week, visitors to FortuneTireUSA.com can enter for a chance to win four Fortune Tires and a football autographed by Russo. Fans can enter a special promo code heard exclusively on Mad Dog Sports Radio for a bonus entry."