Discount Tire and Continental Tire the Americas LLC have finalized a multi-year partnership with the Women's National Basketball Association (WNBA) to be the Official Tire Retailer and Official Tire of the WNBA.
"The WNBA is thrilled to partner with Discount Tire and Continental," said Colie Edison, chief growth officer of the WNBA. "This collaboration represents an exciting opportunity to join forces with a brand that shares our commitment to excellence and empowering communities. Together, we will drive the game forward, while promoting inclusivity, safety and innovation."
Dean Muglia, CEO of Discount Tire, said, "We are proud to partner with the WNBA, a dynamic collaboration that celebrates strength, perseverance and the power of teamwork. Just as the WNBA continues to amaze basketball fans, Discount Tire strives to amaze our customers by empowering them with the right tire choices based on vehicle, driving preferences and geographic location to make buying tires more inviting, easy and safe. We are excited to support the WNBA and their passionate fan base."
As part of the partnership, Discount Tire and Continental will receive exposure through signage and on-court virtual signage during WNBA national broadcasts. The brands will also be highlighted across the league's social media and digital sites.
Both Discount Tire and Continental will be a part of future promotional programs.
Discount Tire operates retail stores in nine of the WNBA's team markets.
"We are excited to partner with Discount Tire as a sponsor of the WNBA," said Travis Roffler, director of marketing for Continental Tire the Americas. "We've been a longtime supporter of college basketball so we're pleased to add the WNBA to our partnership portfolio as well. We're thrilled to align with Discount Tire and the WNBA, as three brands that exemplify top performance. We look forward to the competition we'll see this season!"
