Nexen Takes Home SEMA Show Honors

Nexen Tire America's new N'Fera Sport UHP summer tire earned runner-up honors in last week's SEMA New Product Showcase.

According to Nexen officials, the tire was "the only runner-up and the only tire honored in its category of 40-plus tires entered into the competition."

The N'Fera Sport was one of the many tires that Nexen showcased inside its SEMA Show booth.

The honor is "a clear signal of where Nexen is headed ... purposeful engineering, plain-spoken explanations of what that feels like on the road and a brand presence built to be remembered," say Nexen officials.

"The SEMA recognition also adds to the N’Fera Sport’s growing list of wins and test results, including the Red Dot Design Award (2024 Product Design) and nods from Auto Bild Sportscars (2025), ADAC Online (2025), GTÜ (2025), Sport Auto (2023), Auto Bild Sportscars (2022), and Auto Bild (2022)."

“We build tires to solve problems drivers actually feel, like quiet cabins, confident wet braking, stability under load and predictable behavior at the limit,” says Aaron Neumann, head of Nexen Tire America’s Tech Center.

“This New Product Showcase result tells us our engineering targets are landing with the people who scrutinize products most."