Mastercraft Tire Takes Home New Product Honors

Nov. 8, 2022

A Goodyear Tire & Rubber Co. Mastercraft brand tire ranked among the top three new products in the Tire and Related Product award category at the recent Specialty Equipment Market Association Show.

The winning tire, new Mastercraft Courser Trail HD, has raised black lettering on its sidewalls and combines style and performance, according to Goodyear officials.  

"We continue to enhance Goodyear's multi-brand portfolio to put the needs of today's drivers first, which is why we continuously innovate to introduce tires like the Mastercraft Courser Trail HD that deliver the performance benefits, sizes and aesthetics drivers want," says Michiel Kramer, executive director of product marketing, Goodyear.  

Goodyear acquired the Mastercraft brand as part of its purchase of Cooper Tire & Rubber Co. last year.