Several less-expensive brands appeared on MTD's tire brand market share lists for the first time in MTD's 2026 Facts Issue.
Many consumers who returned to the replacement tire market during 2025 traded down to less-expensive, third- and fourth-tier brands.
MTD's 2026 Facts Issue provides an exclusive look at United States replacement tire brand market share in both the passenger tire and light truck tire categories.
"While it's expected that some consumers will remain relatively immune to snowballing economic pressure and will continue to select tier-one and tier-two tire brands, less-expensive brands will remain an attractive option for budget-constrained buyers in 2026," writes MTD Editor Mike Manges, who adds that several less-expensive brands appeared on MTD's tire brand market share lists for the first time in MTD's 2026 Facts Issue.
Mike Manges is Modern Tire Dealer’s editor. A 28-year tire industry veteran, he is a three-time International Automotive Media Association Award winner, holds a Gold Award from the Association of Automotive Publication Editors and was named a finalist for the prestigious Jesse H. Neal Award, the Pulitzer Prize of business-to-business media, in 2024. He also was named Endeavor Business Media's Editor of the Year in 2024. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010.
