Dunlop Promotes Williams to Director of Passenger and Light Truck Tires

Dunlop Tires North America (DTNA), a subsidiary of Sumitomo Rubber Industries, Ltd., promoted Sam Williams to Director of Sales for Passenger Car and Light Truck tires.
Feb. 6, 2026

Dunlop Tires North America (DTNA), a subsidiary of Sumitomo Rubber Industries, Ltd., promoted Sam Williams to Director of Sales for Passenger Car and Light Truck tires.

“Sam has consistently demonstrated his capabilities, providing significant support for the business during his tenure as the Director of Sales for Commercial Truck Tires,” says Darren Thomas, CEO and President of SRNA. “DTNA will benefit from his proven track record of success as he transitions to his new role as the Director of Sales for PCR and LT tires.”

Williams has spent over 30 years working in the automotive aftermarket industry and has been with SRNA since 2016. During his recent tenure as the Director of Sales for Commercial Truck Tires, his performance was exceptional, showcasing strong leadership and strategic insight.

“I am thrilled to embrace my new position as the Director of Sales for Passenger Car and Light Truck Tires,” says Williams. “This role is an excellent opportunity, and I look forward to building strong relationships with our customers and continuing growth for the Dunlop and Falken brands.”

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