Dunlop Adds to Executive Team
Key Highlights
- Robert Liu has over 30 years of experience in the tire and automotive industries, including leadership roles at Continental Tire the Americas LLC and General Motors.
- Liu will oversee development of Dunlop's passenger, light truck and commercial tire product lines.
- His appointment aims to strengthen Dunlop's product development and growth strategies in North America.
Dunlop Tires North America (DTNA) has brought on Robert Liu to serve as its associate vice president of project management.
"With a strong background in the tire and automotive industries, Bob brings over 30 years of diverse experience to help steer both Dunlop and Falken brands into their next phase of product innovation and growth," say DTNA officials.
Liu began his career as a simulation engineer at General Motors, then spent the next 27 years at Continental Tire the Americas LLC.
"His extensive tenure at the company spans roles in product R&D, sales and roduct management. Notably, Robert spent five years in Shanghai as an expat, leading product management and R&D for (Continental's) Asia-Pacific region."
Most recently, he led research and development for Continental's American region, focusing on replacement passenger and light truck tires.
In his new role, Liu will "spearhead product development to ensure we provide the market with the most compelling solutions," say DTNA officials. "He will oversee PLT and truck and bus radial products with a talented product management team."
"We are excited to welcome Robert to our team,” says Ken Hsu, DTNA’s vice president of marketing. “His extensive experience and proven leadership in the tire industry align perfectly with our goals for innovation and growth. We believe his insights will greatly benefit our product strategies as we move forward.”