Radar Teams With Texas Rangers

Omnisource's Radar Tires brand has announced a new partnership with the Texas Rangers Major League Baseball team.

The partnership marks "a significant step forward in the brand’s continued investment in market visibility, dealer engagement and long-term growth across North America," say Omnisource officials.

"Through this partnership, Radar Tires will leverage the Rangers’ platform to strengthen relationships with distributors and retailers, while creating new opportunities to connect with consumers and key audiences in meaningful ways.

"Aligning with a championship-caliber organization like the Texas Rangers reinforces Radar Tires’ commitment to quality, reliability and performance. The partnership is designed to enhance brand credibility and expand awareness, both on and off the field.

"As Radar Tires continues to build deeper connections with consumers and retailers, this collaboration will further position the brand as an active and engaged member of the Texas community, resonating strongly with local audiences and connecting meaningfully with grassroots consumers."

"We’re excited to partner with the Texas Rangers, an organization that represents excellence at the highest level,” said Rob Montasser, vice president for Radar Tires, North America. “This partnership gives us a unique opportunity to engage with our dealers and customers in a more impactful way, while continuing to build the Radar brand across key markets like Texas”