BFGoodrich Releases Performance Driving Guide
BFGoodrich Tires has released its first-ever Performance Driving Guide, offering enthusiasts driver education as well as advice on tire and vehicle setup from pro driver Ross Bentley and experts at BFGoodrich.
"The free guide offers valuable insights not only for racing enthusiasts, but also for everyday drivers. Available both in print and online, it covers a variety of topics," including the company's on-road history, safety checks, tire selection and pressures and on-track guidance, say BFGoodrich officials.
Bentley, a professional driver and the bestselling author of "Speed Secrets," draws from his decades of competition at elite levels of motorsport to give drivers of all backgrounds practical advice for performance driving.
“Partnering with BFGoodrich to create this performance driving guide has been a fantastic opportunity to share what I’m most passionate about – helping drivers build skill, confidence and real understanding behind the wheel,” says Bentley. “BFGoodrich has a long history of supporting enthusiasts, and their commitment to educating drivers about both vehicle dynamics and tire performance made this collaboration a natural fit."
About 10 years ago, BFGoodrich published the Ultimate 4x4 Driving Guide. The brand also has a storied history on pavement, so the Performance Driving Guide was born.
“Creating the new Performance Driving Guide has been a memorable experience for me and our team,” says T.J. Dennis, ultra-high performance brand manager for BFGoodrich. “Nearly ten years after launching the 4x4 Driving Guide, BFGoodrich is continuing its commitment to giving drivers the knowledge and confidence to pursue their passions. I’m proud of what we’ve built and excited to see how this guide empowers a new generation of performance‑minded drivers.”
Booklet versions of the guide will be distributed at HyperFest in May. It will also be promoted at other events throughout the year, including at the company's dealer training sessions and select track days. The digital version can be found in the driving tips section of the BFGoodrich Tires website under the “Tips & Advice” menu.
The BFGoodrich on-road portfolio includes the g-Force family of tires: the g-Force COMP-2 A/S Plus tire, g-Force Phenom T/A tire and the g-Force Rival S and Rival + tires.