CMA/Double Coin is focusing on value and product availability, Aaron Murphy, the company's senior vice president, tells MTD.

MTD: Can you bring us up to speed on CMA/Double Coin's U.S. performance so far in 2026? What have some of the company's challenges and achievements been?

Murphy: 2026 has shown a challenging sales environment, specifically due to the economic headwinds. However, our sales are meeting expectations as TBR and off-the-road (tire) users are looking into the value tiers for their needs. The two largest challenges we see are lower demand affecting dealer purchases and the cost of financing inventory, which leads to less stockpiling and more just-in-time deliveries. We are staying focused on our value, durability and availability, which continues to create opportunities for our customers.

MTD: What's your take on the state of replacement TBR and OTR tire demand? What are you hearing from your customers?

Murphy: Industry data shows TBR demand is lower versus 2025 in both the replacement and OE sectors. We feel this is due to the items listed previously. Dealers share they see ups and downs from month to month on demand. Sometimes it changes week to week. On the off-the-road side of the business, the overall market seems more vibrant than the truck market. Construction seem one of the bright spots throughout the U.S.

MTD: CMA has continued to add to his sales and executive teams in the U.S. Why has this been a priority?

Murphy: CMA and Double Coin realize representation of our brand and products at the field level is the pinnacle of success. Focusing on having the correct, experienced people in place to support our customers and products in the market is a priority. As our customer base expands, they bring additional requirements of support and expertise

MTD: American Tire Distributors began distributing Double Coin-brand products in October 2025. How's that arrangement coming along? How is this benefitting both CMA and its customers?

Murphy: Our relationship goes back many years as we were once a supplier of private brand products. We believe this mutual partnership is working for both parties as they are able to distribute the products to our customers in a manner that we weren’t able to in the past. By leveraging each company’s strengths, it helps increase the market share of our brand. We’re excited about the opportunities that lay ahead with this partnership.

MTD: Last year when we talked, you mentioned that CMA/Double Coin is focused on "market- and customer-centric strategies." Can you elaborate on what this has looked like during the past 12 months?

Murphy: Focusing on new product introductions in both the TBR and (radial) OTR segments have been a large part of this strategy. Our off-the-road offering continues to expand into the larger sizes. Also we have continued investing in tools like our dealer portal. And the use of AI is making it easier for customers to conduct business with us.

MTD: Looking back, did the Trump tariffs have much of an impact on CMA/Double Coin's supply chain or was the company able to mitigate the effects? Does CMA's manufacturing footprint provide some insulation from tariffs and similar actions?

Murphy: As it did with most manufacturers and suppliers of tires, the tariffs and their implementation was very disruptive last year and continues into this year. Focusing on making good decisions on domestic inventory and product flow allowed us to work through the changes that came about very quickly. Overall, we have remained focused on making strategic decisions to help minimize disruption for our customers.

MTD: What can we expect to see from CMA/Double Coin during the rest of 2026 and into next year?

Murphy: A lot of the same: great products, great service and great people to deal with - all at a competitive price. While market conditions may remain challenging in the near-term, we believe our team, partnerships and long-term strategy position us well for future opportunities.