Atturo Tire Corp. is now the exclusive tire brand of Mecum Auctions, which bills itself as the host of "the world's largest collector car auction."

The multi-year deal "places the Atturo brand at the center of one of the automotive world's most passionate and engaged enthusiast communities, encompassing collectors, builders and everyday drivers who share the same appreciation for performance, style, durability and value that has defined Atturo
since its founding in 2009," according to Atturo officials.

Atturo will receive "branding and promotional integration across Mecum's full 2026-27 calendar of live auctions, along with television, digital, print and social media placements designed to build brand awareness among the very customers who walk into Atturo dealers looking for their next set of tires."

"Mecum's audience is our audience,” says Atturo President Michael Mathis. “The people who show up to watch a Challenger cross the block or a built Bronco roll through the lot are the same drivers who trust Atturo on their daily vehicle, their weekend build and everything in between. This partnership puts our Trail Blade and AZ lines directly in front of them."