Dunlop Tires North America has hired Chad Vogelsong to be its director of marketing, creative and communication for passenger, light truck and commercial truck tires.

"Chad brings more than 20 years of experience in the consumer electronics industry, having led brand and product marketing initiatives for renowned companies including Philips, Klipsch, Monster Cable, Harman Kardon, JBL and JVC," say DTNA officials.

"In his new role, he will oversee branding strategy, creative development, communications and merchandising for the Dunlop and Falken brands."

"Chad brings a wealth of knowledge from the technology industry that will help DTNA achieve its goals,” says Ken Hsu, DTNA’s vice president of marketing.

"His expertise and insight will be invaluable to the company, and I look forward to seeing him lead our marketing efforts and help shape our future.”