Radar Tires is marking 15 years of contributing to the Breast Cancer Research Foundation (BCRF), having donated more than $1.5 million to the group.

In addition, Radar Tires has funded more than 31,000 hours of breast cancer research and in 2026, the company has pledged to donate a minimum of $50,000.

"We are incredibly proud to have stood alongside BCRF for a decade-and-a-half and their mission of preventing and curing breast cancer in our lifetime," says Radar Tires President and CEO G.S. Sareen.

Beyond monetary support, Radar Tires has sponsored numerous initiatives to spread awareness "and bring BCRF's work to the forefront of society," according to Radar Tires officials, including launching a limited edition pink sidewall tire; encouraging tire dealers and distributors to support BCRF by providing in-store displays and other awareness materials; engaging with dealers to raise awareness; and more.