Linglong Tire Americas Inc. is preparing to expand its passenger tire portfolio with three new product lines, including all-season touring, all-weather touring and ultra-high performance tires.
Adam Homan, development engineer for Linglong Tire Americas, discussed the products with Modern Tire Dealer at the 2026 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nev.
The company is exhibiting in booth #44187 in the lower South Hall of the Las Vegas Convention Center.
The first product expected to reach the market is a new standard touring all-season tire line, which will be offered under Linglong's Atlas, Leao and Evoluxx brands.
Homan said the company is scaling up production, with a launch anticipated by the end of 2026 or early 2027.
Linglong also is developing the Atlas Force GT all-weather tire, which will carry the three-peak mountain snowflake (3PMS) designation.
The tire is undergoing final performance validation, including track and winter testing, with treadwear performance remaining a key consideration.
"We're just going to make sure our wear performance is where we want it to be to meet market expectations," Homan said.
Although the company is targeting 2027, Homan said a firm launch date has not been established for the all-weather product.
Both touring lines are being developed for a broad range of passenger vehicles, including premium sedans, minivans and midsize vehicles and are intended to serve customers across multiple replacement cycles.
Homan said the standard all-season tire is expected to carry a longer treadwear warranty than the all-weather offering, reflecting the different performance requirements of each product.
The company has not finalized the specific size offerings or warranty details, but Homan said the tires will cover common touring and grand touring applications.
The goal, he added, is to provide consumers with "solid performance with great value."
Linglong also is preparing a replacement ultra-high performance all-season tire, the Atlas Force UHP3 A/S, which is expected to launch in 2027.
The Atlas-exclusive product is undergoing final track and treadwear verification following a minor design adjustment during development. Homan said the additional testing is intended to confirm that the updated tire continues to meet the company's performance targets.
The upcoming passenger tire introductions follow Linglong's expansion of its light truck and off-road offerings. Earlier this year, the company showcased its Atlas Priva and Leao Lion Climber R/T and X/T tires during its first U.S. ride-and-drive event near Las Vegas.
