The Wheel Group (TWG) has named Nick Garza territory sales manager, based out of the company's Columbus, Ohio, branch.

Garza brings 18 years of automotive industry experience to the position, having spent his career with Discount Tire, where he advanced through several leadership roles, most recently serving as operations manager.

In his new role, Garza will work directly with dealers and customers throughout his territory to strengthen relationships, develop new business and connect customers with TWG's portfolio of aftermarket wheels, tires, accessories and off-road products.

His background includes retail operations, customer service, team development and business performance.

"We're excited to welcome Nick to TWG," says Chance Martin, TWG's director of sales, Northeast. "He brings a tremendous amount of experience, and he understands the business from the ground up. His background in operations, customer service and developing people will be a real asset as we continue building our team and growing our business across the Northeast."

Garza says his experience on the retail side of the tire business will help him support TWG's dealer customers.

"I have always believed that success comes down to taking care of customers, developing strong teams and building relationships that last," says Garza. "TWG has an impressive portfolio of brands and lots of room to grow and I am looking forward to working with our dealers, learning their businesses and helping them take advantage of the opportunities ahead."

TWG says Garza's appointment is part of its continued investment in its sales organization as the company expands its product offerings, brand portfolio and dealer support resources.