The Wheel Group (TWG) is strengthening its national accounts team by adding Patrick Fitzgerald, an automotive wheel industry veteran, to its company.

Fitzgerald has over two decades of experience, including in senior sales leadership roles with Custom Wheel House and Method Race Wheels. He has a "deep understanding of enthusiast-driven brands, dealer needs and, most importantly, how strong products can be transformed into programs that drive sales and create value for customers," say TWG officials.

“Great products get you in the door, but great programs and great relationships are what keep you there,” said Fitzgerald. “I've spent my career around wheels and the people who are passionate about them, so TWG is a natural fit. There are a lot of opportunities here, and I'm excited to help our customers find solutions that grow their business while giving enthusiasts more of the products they want.” 

"In his new role, Fitzgerald will focus on strengthening national account relationships, developing strategic programs and helping customers capitalize on TWG’s growing lineup of brands and products. His experience will further enhance TWG’s ability to create customized programs that connect the right products with the right customers and sales opportunities," say officials.

“Patrick knows wheels, and he knows the enthusiast,” says Wade Kawasaki, CEO of The Wheel Group. “He's spent years working in a highly competitive part of our industry and understands how to turn product into programs that dealers can actually sell. We're excited to have him on the team.” 

TWG says it is continuing to grow its portfolio of wheel, tire, accessory and off-road brands while focusing on strengthening relationships with customers.