'Ready to Rock:' Cooper Tire Teams With Alice Cooper

April 16, 2021

"The Coopers are ready to rock," declares Cooper Tire & Rubber Co., which is partnering with rocker Alice Cooper on Driven to Perform, a nationwide garage band contest.

"Cooper Tire and Alice Cooper, credited as the 'godfather of shock rock,' teamed up to scour the nation and identify three talented American garage bands," say Cooper Tire officials.

The three band finalists were asked to submit an original song, plus a cover of Alice Cooper's 1971 hit, "Under My Wheels."

The band that receives the most votes, which music fans can cast via www.driventoperformconcert.com, will open for the band Evanescence. Fans also will gain access to an Evanescence livestream concert.

“Teaming up with Alice Cooper to find the next great garage band is a perfect fit for the Cooper Tires brand,” says Chris Ball, senior vice president and president, Americas, Cooper Tire.

“Drive and performance are at the core of what we do as a company that designs and produces winning tires. Alice, with his legendary performances and endurance as an artist, personifies these qualities, as well. We are looking forward to seeing how the bands perform and how fans respond to each unique sound. With the opportunity to open for Evanescence, we are confident we will see the true drive and grit of each band as they vie to take that grand prize.”

The “Coopers” are also united by a common passion for cars and music, according to the tiremaker. "Alice Cooper, whose new album
'Detroit Stories,' recently debuted at number one on Billboard’s top album sales chart, named the work for his hometown, the Motor City.

"The album gathers well-known Detroit musicians to record in the city that made them famous and inspired their music. Alice Cooper is also a classic and muscle car super fan who has an evolving collection that currently includes a 1968 'Bullitt' Mustang, an Avanti, and an Alfa Romeo Spider."