Cooper Launches Discoverer Rugged Trek SUV Tire

April 5, 2021

Cooper Tire & Rubber Co. has launched the Discoverer Rugged Trek, an all-season SUV tire "made for off-road adventuring, while offering outstanding on-road performance for everyday use," according to Cooper officials.

Available now, the tire - which comes with a 60,000-mile warranty - "offers drivers a choice between two unique upper sidewall designs, one on each side of the tire, allowing for a customized look. Both sides offer long, deep cleats for off-road traction, as well as bold, black raised lettering in every size – a first for any Cooper tire line on the market."

“We’re excited to bring the Discoverer Rugged Trek to our dealer network because we know how long consumers have been looking for a tire just like this,” says Michiel Kramer, executive director, product marketing, Cooper. 

“It gives consumers the freedom to go anywhere, with excellent traction when they venture off the beaten path while still offering a smooth ride to work on Monday morning.”

The tire features Cooper's Whisper Grooves, which "block the rush of air through the tire, helping to eliminate noise at high speeds," say Cooper officials.

The Discoverer Rugged Trek also contains Cooper’s Stable Trac Technology for optimal stability and control, as well as omni-directional, micro gauge
siping that enhances traction on roads and rough surfaces. The tire also features a unique pattern that keep rocks and stones out of the tire.

“It has all the hallmarks of an aggressive off-roading tire, with strong grip, deep treads and an aggressive upper sidewall design” says Kramer. “Drivers don’t typically associate that kind of tire with long-distance road trips and quiet highway drives, but Discoverer Rugged Trek is designed to take on both jobs with ease.”