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Yokohama Unveils Advan Sport V107

Yokohama Tire Corp. expanded its Advan line with the  Advan Sport V107, an ultra-high performance tire available in 54 sizes. The new tire debuts in sizes ranging from 18 to 22 inches, plus Yokohama plans to add more sizes in early 2023. 

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Retail Sellout Shows Weakness

Inflation, Price Hikes Continue to Impact Demand

Our recent check-ins with tire dealers leave us with the view that retail sellout trends continue to show weakness and are lower on a year-over-year basis versus the same period in 2021.

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Why Virginia Tire Wants to Hire More Women

Dealership Hired 31 Women Last Year, Campaigns For More

"I’ve been in the business for over a decade now and of course, I can’t help but notice that not many people look like me,” says Julie Holmes, co-CEO of Virginia Tire & Auto LLC, a 17-store dealership based in Fairfax, Va. She wants to change this.

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Tornado Destruction Allows for Expansion

Location’s Sales Doubled After Rebuild

March 28, 2020, was a Saturday and the uncertainty of the COVID-19 pandemic was still fresh. The crew at the Gateway Tire & Service Center in Jonesboro, Ark., had worked their typical morning shift. And at noon employees went home for the weekend. Five hours later, an EF-3 tornado leveled the 15-bay store and warehouse.

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Partners in Business and At Home

It's a Family Affair for Kevin Grose, Trisha Andrews and Their OK Tire Store

Kevin Grose and Trisha Andrews have owned their OK Tire location since 2017 and have been married since 1991. The couple has successfully navigated this professional/ personal dynamic to build a successful business that continues to grow.

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Different Ways to Market Brake Service

Dealers, Store Managers Weigh in on Effective Strategies

Some dealers believe a great way to get new and existing customers into a tire dealership is by advertising and offering discounts for services - and that includes brake work. However, approaches vary by dealership.

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