Goodyear Unveils New Brand Campaign
Goodyear Tire & Rubber Co. says its new brand campaign “underscores its more than 120-year commitment to the discovery, growth and possibility that is fueled by mobility.”
“Goodyear’s campaign highlights the relationship between physical movement and unlocking human potential,” say company officials.
As part of the campaign, Goodyear will debut a TV commecial during the Fox broadcast of the Daytona 500 on Sunday, Feb. 16. Titled “Breakout,” the spot “portrays the iconic Goodyear Wingfoot coming to life as a symbol for forward motion."
“Goodyear is more than a tire company, as we enable movement so people can meet challenges, realize opportunities and unleash new possibilities,” says Mike Dwyer, Goodyear’s chief customer officer, North America Consumer.
“This is the logical evolution of our long-standing More Driven campaign, and it communicates Goodyear’s constant pursuit of forward motion, so people have the confidence to discover and get more out of life.”