Retail

Hankook introduces new TV commercial

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Hankook Tire America has unveiled its new TV ad campaign.

The commercial, which will debut in the United States this year, features several marine animals, including a polar bear, a penguin, a seal and a sea lion.

It is designed "to promote brand awareness and boost Hankook's image as a supplier of quality products," according to company officials.

The commercial will be shown worldwide starting in 2002.

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