Hankook introduces new TV commercial

March 2, 2001

Hankook Tire America has unveiled its new TV ad campaign.

The commercial, which will debut in the United States this year, features several marine animals, including a polar bear, a penguin, a seal and a sea lion.

It is designed "to promote brand awareness and boost Hankook's image as a supplier of quality products," according to company officials.

The commercial will be shown worldwide starting in 2002.